Nearly a decade ago, Omar Parreira and Ruben Ferreira crossed paths through mutual friends. What began as casual conversations about life and technology quickly evolved into a bond driven by their shared entrepreneurial spirit. Over the years, countless ideas were exchanged, each one rooted in a desire to make a meaningful impact on the world. It was always clear to them—they were destined to create something that could reach millions.

Both Omar and Ruben came from diverse academic and professional backgrounds, each bringing a unique perspective to the table. Through this journey, one thing always stood out: their commitment to putting people first. With their collective experience, they knew they could build something that was more than just a business—they could create a brand that would truly matter.

This vision became Nova. Born from their passion for innovation, Nova isn't just another eSIM marketplace. It’s a brand that empowers people to live more freely, to travel with ease, and to erase the headaches of finding Wi-Fi hotspots or worrying about connectivity. Omar and Ruben wanted to eliminate the barriers that held travelers back, offering seamless global connectivity wherever the journey takes them.

Nova was designed with you—the explorer, the adventurer, the global citizen—in mind. At its heart, it’s about more than just staying connected. It’s about making the world a smaller place, encouraging people to embrace travel, and experience more, without limitations.

Join us at Nova, and let’s make the world yours to explore.